Intent-first strategy
We build campaigns around the conversations, problems and decisions where your business is genuinely relevant.
OpenAI Ads agency
An OpenAI Ads agency built for the AI research era.
ControlShift helps businesses advertise on ChatGPT — from campaign strategy and ad creation to landing pages, conversion tracking and ongoing optimisation.
Strategy • Campaign setup • Ad creation • Landing pages • Tracking • Optimisation
Why ControlShift
- Full acquisition system, not just ad clicks
- PPC + landing page + tracking under one roof
- Multi-channel thinking alongside Google and Meta
- Transparent reporting on spend and results
Why an agency
Why OpenAI advertising — and why work with a team.
People are increasingly using ChatGPT to research products, compare options and make decisions. OpenAI Ads gives businesses a way to be present in those conversations and connect with ready-to-act audiences.
But getting results on a new channel takes more than creating a campaign. ControlShift brings the strategy, creative, technical tracking and optimisation discipline that PPC teams have been perfecting for years — now applied to conversational, AI-driven advertising.
Ads written for AI research
Multiple ad variations matched to how people phrase questions in ChatGPT.
Landing pages that convert
Ad traffic lands on pages built to turn a research session into a lead.
Tracking from click to lead
Forms, calls, WhatsApp and sales actions measured — not vanity clicks.
What we do
A full OpenAI Ads service, end to end.
Channel strategy
Decide whether OpenAI Ads belongs in your mix alongside search, social and email.
Context and audience research
Identify the commercial conversations happening around your category.
Campaign and ad setup
Campaigns, ad groups, budget structure and ad variations configured end-to-end.
Landing pages & CRO
Conversion-focused pages connected to tracking and CRM.
Reporting that makes sense
Traffic, leads, cost per result and the experiments behind each decision.
Ongoing management
Continuous optimisation, testing and budget discipline.
The approach
Position OpenAI Ads as one strong channel — not the only one.
OpenAI Ads is emerging as another acquisition channel next to Google Ads and Meta Ads. We help businesses decide where it fits, run it properly, and connect it to the systems that turn traffic into revenue.
Who we run OpenAI Ads for
- SaaS and software companies
- B2B and professional services
- E-commerce and product brands
- Clinics, agencies and local businesses
- Startups testing demand with controlled budgets
Keep in mind: OpenAI Ads is a new channel — availability, formats and policies can change. We keep our advice specific to what we do, and conservative about guaranteed placements or results.
Get started
Ready to build OpenAI Ads into your acquisition mix?
FAQ
OpenAI Ads Agency: Frequently Asked Questions
OpenAI Ads is a new channel with its own format, placement and policy nuances. An agency brings audience strategy, messaging, tracking and optimisation experience so your campaign is built to learn and improve rather than being "set up" once.
No. We handle account and campaign setup as part of the engagement, from eligibility checks through structuring your first campaign.
Yes. We can operate OpenAI Ads as a complementary channel and coordinate targets, messaging and attribution with your existing paid-media team.
We treat OpenAI Ads as a full acquisition system: strategy, creative, landing pages, tracking and optimisation — so the outcome is leads and ROI, not just impressions.
SaaS, B2B, e-commerce, professional services, local businesses and startups that want to reach people researching solutions in ChatGPT.