Campaign Setup
One-time launch engagement
One-time
A launch-ready OpenAI Ads campaign, built properly.
- Account & eligibility check
- Campaign strategy & structure
- Ad group & budget configuration
- Ad creation
- Conversion tracking setup
OpenAI Ads pricing
Two costs, clearly separated: your advertising budget goes to OpenAI, and the management fee goes to ControlShift. Plans from one-time setup to full monthly management.
Paid directly to OpenAI for media. It is set by the auction, your market and your goals — beginning with a controlled test budget.
Paid to us for strategy, setup, ads, landing pages, tracking, optimisation and reporting. This is where our pricing plans apply.
Management plans
One-time launch engagement
One-time
A launch-ready OpenAI Ads campaign, built properly.
Ongoing optimisation
AED XXX/month
Continuous management of an active campaign.
For scaling businesses
Custom
Multiple campaigns, markets and channels.
Exact pricing is scoped per business after a short call. We keep fixed-price commitments on deliverables we fully control, and stay transparent about anything the platform sets.
Budget guidance
It depends on your industry, market, audience and objectives. The reliable pattern is to start with a controlled test budget, learn what converts, then scale the winners.
Why separate the two?
Some agencies roll ad budget and fees into one confusing number. Keeping them separate means:
OpenAI Ads are auction-based and your ad spend depends on industry, market, targeting and competition. We recommend starting with a controlled test budget and scaling based on performance — there is no one-size-fits-all number.
Yes. Your advertising budget is paid directly to OpenAI. The management fee is paid to ControlShift for strategy, setup, creative, tracking, optimisation and reporting.
Eligibility validation, campaign strategy, structure, ad groups, budget configuration, ad creation and conversion tracking — a one-time fee to get the campaign launch-ready.
Once a campaign is live, management keeps it improving: monitoring, testing, budget tuning and reporting. We recommend it for businesses actively acquiring leads.
Yes. Growth and multi-channel engagements are priced per campaign, market and scope after a scoping call.