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OpenAI Ads management

Reach customers on ChatGPT with OpenAI Ads.

Put your business in front of people actively researching products, services and solutions on ChatGPT. ControlShift helps businesses plan, launch and manage OpenAI Ads campaigns designed to generate qualified traffic and leads.

Start your OpenAI Ads campaign Talk to an ads specialist

OpenAI Ads • Campaign Strategy • PPC Management • Conversion Tracking

What we optimise

  • Contextual audience and commercial intent strategy
  • Ad variations matched to customer problems
  • Landing pages that convert AI-driven traffic
  • Tracking for leads, calls, WhatsApp and forms

The opportunity

Your customers are already using AI to make decisions.

People are increasingly using AI to research businesses, compare solutions, discover products and make purchasing decisions.

OpenAI Ads gives businesses a new opportunity to reach relevant audiences within ChatGPT.

  1. 1Customer has a question
  2. 2Uses ChatGPT
  3. 3Researches solutions
  4. 4Discovers relevant businesses
  5. 5Clicks your advertisement
  6. 6Visits your website
  7. 7Becomes a lead / customer

What are they?

What are ChatGPT ads?

OpenAI Ads allow businesses to advertise within the ChatGPT experience, giving brands another channel to reach potential customers based on the context of their conversations and interests.

Contextual

Reach users when their conversations are relevant to your product or service.

Intent-Driven

Connect with people researching solutions and making decisions.

Measurable

Track traffic, conversions and campaign performance.

A new channel

The next generation of PPC advertising.

Traditional PPC
OpenAI / ChatGPT Ads
Search keywords
Conversational context
Search queries
Natural-language questions
Keyword targeting
Contextual relevance
Search results
AI conversation environment
Click-focused
Intent + relevance
Google / Bing
ChatGPT

Instead of waiting for customers to type the perfect keyword, businesses can explore advertising opportunities around the questions and problems customers are already discussing.

Who it's for

Is OpenAI advertising right for your business?

SaaS Companies

Reach businesses researching software and technology solutions.

Local Businesses

Promote services when people are researching providers.

E-commerce

Reach customers researching products and comparing options.

Professional Services

Law, finance, consulting, marketing, development and other services.

Startups

Build awareness and acquire early customers.

B2B Companies

Reach decision-makers researching business solutions.

Our services

Complete OpenAI Ads management.

01

Campaign Strategy

We identify your target audience, commercial intent and advertising opportunities.

02

Campaign Setup

We configure your OpenAI Ads campaigns, ad groups, budgets and context signals.

03

Ad Creation

We create multiple ad variations designed for different customer intents.

04

Landing Pages

We create or optimise landing pages designed to convert ChatGPT traffic.

05

Conversion Tracking

We configure tracking for leads, calls, WhatsApp clicks, forms and other actions.

06

Campaign Management

We monitor performance and continuously optimise campaigns.

07

A/B Testing

Test different messaging, offers, landing pages and creative approaches.

08

Reporting

Receive clear reports showing traffic, conversions, costs and campaign performance.

How we work

How we run your OpenAI ads.

A structured, agency-grade process rather than simply "setting up ads".

  1. 01

    Business & Goal Analysis

  2. 02

    Audience & Intent Research

  3. 03

    Campaign Strategy

  4. 04

    Ads & Landing Page

  5. 05

    Campaign Launch

  6. 06

    Tracking & Measurement

  7. 07

    Optimization

  8. 08

    Scale

Strategy

We advertise around customer intent.

We identify the customer problems and commercial conversations where your business can be relevant, then build campaigns around those intent signals.

A traditional Google campaign might target

"best CRM software Dubai"

With OpenAI Ads, your strategy could focus on conversations such as

  • "What CRM should I use for a small business?"
  • "Which CRM is best for a sales team?"
  • "I need software to manage my customers."
  • "What is the best alternative to Salesforce?"

Creative

Ads designed for AI-driven conversations.

Example ad

Headline

Grow Your Business With [Service]

Description

Looking for a better way to [solve problem]? Discover how [Brand] can help you [benefit]. Get started today.

A single static ad rarely performs across every customer intent. ControlShift develops multiple ad variations and tests which messaging generates the strongest results before scaling the winners.

OpenAI Ads agency services

Conversion

Getting the click is only half the job.

Your advertisement can generate traffic, but the landing page determines whether that traffic becomes a lead. We build and optimise landing pages to convert AI-driven visitors.

  • Landing page design
  • CRO
  • CTA optimization
  • Lead forms
  • WhatsApp integration
  • Call tracking
  • Analytics
  • Conversion tracking
  1. 1ChatGPT Ad
  2. 2Landing Page
  3. 3Clear Offer
  4. 4Trust
  5. 5CTA
  6. 6Lead

Measurement

Know what your advertising is actually generating.

We help you turn advertising spend into measurable business results — not just clicks.

1

Website visits

2

Lead forms

3

WhatsApp conversations

4

Phone calls

5

Qualified leads

6

Customers

Multi-channel

Don't depend on one advertising channel.

Google Ads

Capture people actively searching for your product or service.

Meta Ads

Build demand and reach audiences across Facebook and Instagram.

OpenAI Ads

Reach people researching problems, products and solutions through ChatGPT.

ControlShift can help businesses build a multi-channel paid acquisition strategy instead of depending entirely on one advertising platform.

Google Ads management PPC management

Pricing

OpenAI Ads management plans.

Ad spend is paid directly to OpenAI; the management fee is paid to ControlShift. This keeps your budget fully transparent.

Starter

For businesses testing OpenAI Ads

  • Campaign setup
  • Audience / context strategy
  • Ad creation
  • Conversion tracking
  • Monthly reporting
Start Your Campaign
Most popular

Growth

For businesses actively acquiring leads

  • Everything in Starter
  • Multiple campaigns
  • Landing page optimization
  • A/B testing
  • Continuous optimization
  • Detailed reporting
Start Your Campaign

Custom

For larger businesses

  • Multi-market campaigns
  • Multiple services / products
  • Advanced conversion tracking
  • Multi-channel PPC
  • Dedicated strategy
Let's Talk
FAQ

OpenAI Ads Management: Frequently Asked Questions

OpenAI Ads are advertising opportunities within the ChatGPT experience that allow businesses to reach relevant audiences.

Google Ads primarily revolves around search and keyword intent, while OpenAI Ads leverages conversational context and user intent within ChatGPT.

Yes. ControlShift can handle campaign strategy, setup, ads, landing pages, tracking and ongoing optimisation.

The appropriate budget depends on your industry, market, audience and objectives. We recommend starting with a controlled test budget and scaling based on performance.

Yes. We can create and test multiple ad variations.

Yes. We can create or optimise landing pages specifically for paid traffic.

Yes. Conversion tracking can be configured for forms, calls, WhatsApp and other business actions.

Yes. A multi-channel approach can help diversify your paid acquisition strategy.

Get started

Ready to advertise on ChatGPT?

Get your business ready for the next generation of AI-driven advertising.

Start your OpenAI Ads campaign Talk to a PPC specialist

Campaign strategy • Setup • Ad creation • Tracking • Optimization